About Me


My name is Michael Ippersiel, and I've been a "digital worker" since 2007.

Starting with a few of my own hobby niche sites and experimenting with Adsense and Amazon affiliate links, my first official job was working on the content team at a huge digital publisher specializing in content farms and arbitrage.

From there, I branched off into helping offline businesses rank in Google during the organic SEO gold rush years.

I then began to transition more into a lead generation role, thirsting for more than just vanity SEO rankings. I started directing that SEO traffic towards lead magnets, white papers and free trials. I worked independently with realtors as well as for two digital marketing agencies.

After 10 years in this industry, I've discovered that my personal "holy trinity" in digital marketing is E.M.A.:

  • Email
  • Membership Sites
  • Automation

Businesses that build robust email, membership and automation processes and solutions into their operations become more efficient and profitable, and I help to make it happen.

Do you have an unresponsive list?

I can help.

Have a huge list but can't seem to make any sales?

I can help there too.

I help small businesses and website entrepreneurs become more profitable by adopting proven marketing strategies to positively impact their bottom-line.

I seek to get an understanding of your needs, assess what you currently have in place and make it better.

I can't work miracles, I still haven't figured out how to walk on water...so if you're looking for some "marketing messiah" to swoop down from the heavens and single-handedly save your business, then I'm probably not your guy.

But I can help you streamline and optimize your processes - or help you put them into place "officially" for the first time.

Want real insights about how to improve your business? Want someone who will actually listen and seek to understand your business rather than pitch you the latest bright, shiny object?