I'm Mike, a marketing automation consultant with a love for analytics and data combined with a bit of a creative streak.
In almost 10 years of my professional online experience, I've gone from working at an online publisher that specialized in content farms and arbitrage to working in digital marketing agencies and SAAS businesses.
I like working the gap between automation technology and human creativity to improve customer experiences while increasing online business growth at the same time.
I'm a single father to two boys and have called Guelph, Ontario, Canada home for two decades.
When not at home, I'm probably at a hockey rink (hockey dad for my eldest son who is a goalie) or outside on a hike with my youngest...who is an avid climber (and is probably going to give me my first heart attack).
While I don't perform much anymore, I still catch the occasional concert and cheer for the Toronto Maple Leafs during hockey season.
I generally consume a steady diet of business or marketing books, but every so often also read sci-fi or fantasy.
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