MICHAEL IPPERSIEL

Marketing Automation Consultant, Writer, Musician and Father

I'm Mike, a marketing automation consultant with a love for analytics and data combined with a bit of a creative streak.

In almost 10 years of my professional online experience, I've gone from working at an online publisher that specialized in content farms and arbitrage to working in digital marketing agencies and SAAS businesses.

I like working the gap between automation technology and human creativity to improve customer experiences while increasing online business growth at the same time.

michael ippersiel

Articles

Goal setting is in the air at this time of the year. We reflect on the year that just passed[...]
Post Book Launch 2017I'm looking to do a wrap up post of the full experience of self-publishing a book; it's[...]
Today we're talking about social media silos costing you business and also we're going to talk about "landing the plane".[...]
When it comes to getting traffic to your website, just about everybody is obsessed with getting more of it. It's[...]
In a world where we’re connected and everything that is ever published on the internet has the potential to haunt[...]

About Me

  • Career
  • Creative
  • at home
Maple is back - Facebook post

I'm a single father to two boys and  have called Guelph, Ontario, Canada home for two decades.

When not at home, I'm probably at a hockey rink (hockey dad for my eldest son who is a goalie) or outside on a hike with my youngest...who is an avid climber (and is probably going to give me my first heart attack).

While I don't perform much anymore, I still catch the occasional concert and cheer for the Toronto Maple Leafs during hockey season.

I generally consume a steady diet of business or marketing books, but every so often also read sci-fi or fantasy.



profile-pic
profile-pic
profile-pic

"I now reap the full rewards from my ActiveCampaign account, at a fraction of the price."

The problem I had was with understanding the various triggers used for different kinds of automations, which made it quite difficult to get the full potential out of ActiveCampaign.

Mike was able to break down and simplify alot of what would be a complex process. Mike was attentive, and stayed patient to make sure I completely understood the process.

The result of working with Mike is I now reap the full rewards from my ActiveCampaign account, at a fraction of the price.

Balcom Fantroy - Digital Marketer

"I had been investing in ActiveCampaign for over 3 years and did nothing with it."

I had been investing in ActiveCampaign for over 3 years and did nothing with it. I did not find the system to be intuitive in the least and needed more help than A/C was willing to provide. I know A/C was an amazing service and I did not want to drop it, so I decided to hire an A/C and marketing expert. That's where Mike came into play.

The thing I liked most about working with Mike is that he has both a birds eye view and a worms eye view of marketing. He helped me with the big marketing picture and he helped me understand how to implement ActiveCampaign to accomplish my goals to win new customers.

Bob Sommers - Owner

"Within the first month and the revenue generated was larger than the previous 3 months combined."

(Mike) provided an unbiased, outsider view on my problem and suggested that I should switch from a yearly 'bundle' to a yearly 'membership' and work on building recurring revenue for my business. Mike not only provided validation, he provided all of the necessary information that was required to get things started and finished. He also helped with copy, email automation, landing page optimization, pricing, and setting up the back end.

The average customer spend went from $17 to $64 within the first month and the revenue generated was larger than the previous 3 months combined.

Tom Chalky - Designer/Founder

Heard enough? Want to work together? Don't be shy...

Privacy Policy/Terms & Conditions

Copyright 2018 MJI Solutions - All Rights Reserved