Today we’re talking about social media silos costing you business and also we’re going to talk about “landing the plane”. Stick with me and it’ll all make sense. Okay, so I work with numerous small businesses. A lot of them are owner-operators/solopreneurs and like most people they use Facebook. There’s a lot of people saying … Read more
When it comes to getting traffic to your website, just about everybody is obsessed with getting more of it. It’s just like paying customers – you can never have too many. However, more isn’t necessarily better. For instance, would you rather have 100 people walk through your store and buy nothing, or ten who shop … Read more
In a world where we’re connected and everything that is ever published on the internet has the potential to haunt us down the road, there is a time and place for stealth…. …and I suggest that time and place is right here and now. You can call me crazy, but there are some times in … Read more
I came across a story the other day while reading a copy of the Guelph Tribune. It was the sad story about how a local retailer that has been a virtual centerpiece of the downtown of Guelph, Ontario is closing its doors after 60 years. After years of attempting to compete with Big Box stores and … Read more
Getting your business online requires more than just a website and some SEO, and if you already have a business but your website does nothing to generate any sales – you need to hear this as well. I put together a short video that deals with the business owners I encounter who are looking for … Read more
It’s been said that no change is permanent – except for change itself. If you’ve been paying attention to what Google’s been up to the past 18 months or so (or just watching the number of visitors to your website closely) chances are that you’ve also noticed the consequences of these changes; that businesses are … Read more
A lot has been said about the benefits of content marketing these days, but what about context marketing? Context Marketing for Small Business Context is where you not only have specific information, but also how it relates to other information as well. Take your website for instance. You can have a particular blog post … Read more