Content Marketing has become quite the rage lately as ranking by organic SEO in Google becomes increasingly difficult. It would seem that content marketing is “the answer” for how to get found online now. And there’s nothing wrong with content marketing, I’m completely in favour of it, but some of the old-school marketers are getting … Read more
Getting your business online requires more than just a website and some SEO, and if you already have a business but your website does nothing to generate any sales – you need to hear this as well. I put together a short video that deals with the business owners I encounter who are looking for … Read more
It’s September and “learning is in the air”, but learning isn’t work. In fact, learning can be a way to avoid doing the actual work that’s going to help grow your business. In this video, I talk about some of the learning I’m doing that has coincided with the month of September and how it’s … Read more
It’s been said that no change is permanent – except for change itself. If you’ve been paying attention to what Google’s been up to the past 18 months or so (or just watching the number of visitors to your website closely) chances are that you’ve also noticed the consequences of these changes; that businesses are … Read more
A lot has been said about the benefits of content marketing these days, but what about context marketing? Context Marketing for Small Business Context is where you not only have specific information, but also how it relates to other information as well. Take your website for instance. You can have a particular blog post … Read more
What is Digital marketing? If you’re a business owner and you’re wondering what all this “digital marketing” stuff is that you’ve heard about, allow me to shed some light on the subject. For the last few years, I’ve been working as a digital marketing professional, which basically means that I get paid to ‘do stuff … Read more
If you count yourself among the tens of thousands of website owners that felt the effects of the Google Panda and Penguin updates over the last 16 months or so, then chances are you’re already shaking in your boots about the prospect of the so-called Google Zebra update that’s rumored to roll out later this … Read more